H&M and Entertainer opening new Hammersmith outlets

H&M’s new Hammersmith ‘concept store’ opens its doors today.

The 2,300 square metre outlet in Kings Mall is the first of its kind, with a focus on customer experience and strengthening the H&M brand for its shoppers.

The Swedish giant will test numerous new ideas at the store, which according to H&M will have a completely new look and feel, and be the first to launch across the world.

Stone flooring and “greenery” will create what H&M describes as a “covered courtyard feel”, with three floors of the store connecting via a wrought iron staircase.

And the new H&M shop isn’t the only opening in Hammersmith during the busy festive period.

Toy giants, The Entertainer, will launch their new shop in Kings Mall on Saturday, December 15, just in time for the last-minute Christmas rush.