CULTURAL TOWN

The BID works with partners, such as the Lyric Theatre and other artistic organisations, to bring an eclectic programme of events and activities to the town centre. We explore ways to harness the town’s rich cultural heritage to showcase Hammersmith as a vibrant and competitive destination offering widespread cultural entertainment. We are committed to

  • • Building and expanding on the success of our seasonal events
  • • Increasing the amount of live streaming in Lyric Square
  • • Developing a strategy for pop-up shops and empty units
  • • Expanding the BID Ambassador scheme
  • • Exploring new partnership projects by tapping into Hammersmith’s artistic roots
  • • Attracting new and interesting traders to the high street

KEY PROPOSALS

• Building on the success of the Summer Festival and exploring how to bring other cultural centres to Hammersmith

• Developing new partnerships and exploring new ways to deliver free outdoor theatre as part of the annual Theatre in the Square season

• Expanding the live streaming offer on the Big Screen

• Promoting other cultural activity in the borough through out digital channels and through partner organisations such as HF Arts Fest

• Developing the role and scope of the multi-lingual BID Ambassador recruit long term unemployment

 

• Providing area guides and maps for user navigation

• Maintaining our monthly cultural walks of the area

• Developing pop-up shops and providing themes for empty units such as the successful Heart & Lung Science Repair Shop organised in collaboration with Imperial College London in 2014

• Exploring gallery possibilities in empty units to tie in with Hammersmith's artistic heritage

• Promoting a health and wellbeing programme inlcuding Pilates and Yoga

• Continuing to work with Hammersmith Library to exand book club and children's storytelling

• Offering free bike marking, burglary prevention and safety advice on an ongoing basis

Monitoring

• Regular post-event surveys

• Footfall counts

• Regular feedback from businesses and workers

• Visitor reports from the BID Ambassador

• Privilege Card data figures

• Map distribution figures

SUMMER FESTIVAL

 

Now in its ninth year, HammersmithLondon's Summer Festival offers workers, residents and visitors a bumper summer of cultural delights.

London’s biggest free festival includes a month-long season of live theatre in Lyric Square - run in conjunction with the Lyric Hammersmith - a big screen which shows Wimbledon, live performances from the Royal Opera House and fun lunchtime picnicking events.

For two months we have a constant presence in the square, as we encourage people to sign up to the Privilege Card scheme or use the free HammersmithLondon Wi-Fi to download the free E-Privilege Card App.

CHRISTMAS

 

Each year the BID helps the town feel more festive by delivering its popular Christmas Campaign.

As well as providing festive lighting and a Christmas tree, HammersmithLondon installs a Christmas Cabin in Lyric Square which offers free gift wrapping to those who have bought Hammersmith bought presents.

The cabin also plays festive favourites to help everyone get in the Christmas spirit.

WELCOME AMBASSADOR

 

Hammersmith has its very own Ambassador to help greet people to the area, report waste and crime, and engage with businesses.

The Ambassador scheme allows the BID to have an extra set of eyes and ears on the ground to help assist in the delivery of its projects while also recording information to help benefit Hammersmith town centre.

Click below to view the BID's other project areas
 

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